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Joseon is an exquisite line of essential oils that contain natural healing medicines based on the 5 element philosophy, which has been used in Asia for centuries. The oils are made from ingredients written down and recorded centuries ago from the book Dongui Bogam, first published in 1613 a medicinal journal by the royal physician Heo Jun of the Joseon Dynasty of Korea. When Heo Jun wrote the Dongui Bogam, he based his research and findings off of the 5 elements. These 5 elements make up your main organs, and his medical book is about the balancing of these main organs with the ingredients that are parallel to each element.


Jason Kernevich
Tyler School of Art / Spring 2017


Catalog, packaging

HYEREE YANG      Graphic & Interactive Design