NATURAL CHOICE
Gender bias detox juice with the theme of juice detox cleanse. The concept is about eliminating gender bias even if gender equality has come a long way. There still is some gender bias views in our unconsciousness, and for that reason, Neutral Natural is the ideal brand for detoxing and cleansing cleanings gender bias. The purpose of it is to create something that can be seen everywhere and have a sense of a new “hip” thing that healthy life style consumers can relate to.
ART DIRECTION
Scott Laserow
Tyler School of Art / Spring 2016
COMPONENTS
Advertising campaign
Bottle designs

Transit shelter advertising

End cap advertising

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