Sugar Daddy is a concept restaurant developed with the purpose tofo providinge a high-end, sophisticated classy restaurant, with a mischievous twist. The entire business itself is a restaurant and bar that serves fine dining and upscale drinks, while incorporating the theme of money. It also includes urban hip-hop elements, as the menu items are named after famous rap songs and lyrics.
Tyler School of Art / Fall 2015
Identity, Menu, Packaging, Collateral